Alex Gonzalez
Partnership Development | Integrated Marketing Strategy | Cross-Functional Leadership | Digital Marketing & Performance Optimization | Marketing Analytics | Vendor Management | Creative Direction & Campaign Execution
- Role
- Sr Manager, Marketing at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Gonzalez
I\'m a results-driven marketer with a strong background in both B2C and B2B strategy…
Experience
Sr Manager, Marketing
Jan 2022 — Present
Developed and executed marketing campaigns to promote events, speakerships, and sponsorship opportunities, leveraging digital channels and traditional media to maximize reach and engagement. • Cultivated and maintained strategic partnerships with key sponsors, negotiating contracts and delivering innovative / tailored sponsorships to drive revenue growth and enhance brand visibility. • Led cross-functional team that coordinated logistics, budget management, and vendor relations for Tentpole and other industry events, consistently delivering on time and within budget. • Analyzed market trends and competitor activities, identifying new opportunities and optimizing marketing to drive continuous improvement and ROI for stakeholders. • Acted as primary liaison between internal stakeholders, external vendors, and sponsors, ensuring clear communication and alignment of objectives throughout lifecycle.
Education
Santa Monica Community College
Associate of Arts (A.A.)
2002 — 2004
California State University, Northridge
B.A.
2004 — 2006
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