Alex Duran

About Alex Duran

PGA Class A (A-8) Professional with a background in marketing and golf operations, bringing experience across both private and high-volume public facilities. My career has included leading tournament programming, member engagement, merchandising strategy, and team operations with a consistent focus on service, structure, and efficiency. I’ve worked in environments producing annual rounds and supporting a full calendar of tournaments and events, developing a strong understanding of day-to-day operations, customer experience, and revenue-driven decision making. My approach blends operational discipline with a player-first mindset to create an elevated and consistent golf experience. Core strengths include: • Golf operations leadership and team development • Tournament execution and competitive programming • Member engagement and retention strategies • Player development and junior golf initiatives • Merchandising, inventory control, and revenue optimization • Strategic marketing and brand positioning Currently serving as an Assistant Golf Professional at New Mexico State Golf Course, where I continue to support daily operations, instruction, tournament execution, and overall facility performance. I remain committed to advancing the game through leadership, service, and continuous growth, while contributing to organizations focused on long-term success and a strong golf culture.

Experience

1. Assistant Golf Professional

   New Mexico State University

   Apr 2026 — Present · Las Cruces, NM, US

Education

• Western Dakota Technical College

  Dual Enrollment, General Studies

• Rapid City Central High School

  High School Diploma, General Studies

• New Mexico State University

  BBA in Marketing | PGA PGM Concentration, Marketing