Alex Frachon
- Role
- Senior Web Marketing Specialist at Lytx, Inc.
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Web Marketing Specialist
Sep 2023 — Present
Managed a complete website rebuild and blog migration: accountable for budget, timeline, and an execution team directly as well as other cross-functional dependencies and decision-makers. Results: substantial ranking improvements and technical wins such as passing Core Web Vitals, PageSpeed Insights score, etc.Continuously improve the website experience for our target users by analyzing on-page user behavior data (average session duration, scroll depth, click maps, pages per session, user paths) and developing A/B tests alongside our UX agency.Maintain website health by consistently reviewing dashboards I created to monitor website errors, warnings, broken experiences, and more.Manage corporate website strategy including SEO, CRO, and UX.
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