Alex Fast

About Alex Fast

Currently a Senior Director at Major League Baseball. Former Senior Producer at MSG Sphere. Formerly an Associate Producer at MLB I split my time between helping incorporate Statcast metrics into RBI Baseball and co-creating new metrics such as CSW rate (detailed below) for Pitcher List. As an Associate Producer I oversee data for every player in our videogame RBI Baseball. I have spent the past months incorporating more up to date metrics from Statcast to make our game as realistic as possible. I also work on different tasks including Home Run Derby VR, At Bat VR, RBI Baseball (released on Playstation, Xbox, Nintendo Switch and various mobile platforms) and Home Run Derby for mobile. I completed my Masters from New York University\'s Interactive Telecommunications Program (ITP) where I focused my studies on how to use new and existing tech to make watching baseball more of an interactive experience for fans and users alike. While at ITP, I won the MLB Hackathon with my Augmented Reality idea and I\'m interested in how we can bridge the gap between those who have never watched a game and those interested in Sabermetrics. I created a virtual baseball simulator in which fans could try to get a hit off a major league player that can be seen below. My thesis - which can also be seen below - was about how baseball can better utilize data visualization to increase Sabermetrics literacy in order to attract new fans and retain old fans.

Experience

1. Senior Director, Content and Product Strategy

   Major League Baseball (MLB)

   Mar 2025 — Present · New York, NY, US

Education

• New York University

  Master’s Degree, Interactive Telecommunications

  2016 — 2018

• New York University

  Bachelor of Fine Arts (B.F.A.), Theatre/Theater

  2006 — 2010