Alex Duffy

Sr Manager, Social Media @CareSource

Dayton, OH, US

Informs and executes organic social media campaigns and content to drive positive engagement, advocacy and affinity for the CareSource family of brands. Responsible for bringing stories to life through engaging content that resonates with followers, key stakeholders and ensures compliance with all state and federal communications requirements.• Lead the strategy of organic social media content• Develop an audience-focused campaign and content strategy for all social media channels• Lead, motivate, and develop a team of social media professionals• Collaborate with internal and external partners, including other departments, agencies, and consultants• Manage employee social media training across the organization• Conduct audience research and analyze data to inform social media strategies• Oversee social media community management and engagement• Develop crisis communication plans and manage response during critical incidents• Utilize social media management tools and analytics platforms to track performance and optimize strategies