Alex Dousie
Senior Vice President, Head of Brand Marketing @The Wall Street Journal
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WORK HISTORY
Senior Vice President, Head of Brand Marketing @The Wall Street Journal
New York, NY, US
Drive the brand transformation of the largest newspaper in the U.S, leading marketing across all five Dow Jones consumer brands, including the flagship Wall Street Journal. Shape strategy and steer creative from concept to launch—including category positioning, budgeting, and go-to-market planning. In close partnership with Product, Editorial, Data, and Growth teams, deliver bold, award-winning campaigns that build cultural relevance and drive measurable business impact.Key achievements:* Manage a significant marketing budget; reduced costs by 65% through strategic restructuring and agency renegotiation.* Launched the “It’s Your Business” campaign, repositioning WSJ with a refreshed visual identity and tone of voice.* Led the creation and launch of WSJ+, the brand’s first new consumer product in over 15 years.* Developed MarketWatch’s inaugural brand campaign, “Don’t Short Yourself,” targeting next-gen investors.* Grew digital subscriptions to a record 6 million.* Spearheaded the award-winning “Missing Articles” campaign, earning 2B+ impressions globally.* Built and scaled an integrated marketing and creative team; introduced AI-powered tools and agile workflows, improving efficiency by 35%.* Drove record-high NPS scores within the marketing organization.
EDUCATION
The University of Sheffield
BA
SKILLS
ABOUT ALEX DOUSIE
Dynamic, commercially driven marketing executive with 15+ years of experience leading marketing and brand strategies at top-tier brands and agencies. Proven track record of driving P&L ownership, full-funnel brand building, innovative product launches, and team leadership. Deep expertise in brand and design principles, creative storytelling, and culturally resonant marketing campaigns. Passionate about delivering impactful work that not only sells but truly connects with audiences.
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