Alex Dewitt
Senior Ux Researcher @dentsu
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WORK HISTORY
Senior Ux Researcher @dentsu
London, GB
B2B research in a highly complex enterprise company, learning how to fit new digital tools onto workflows, satisfy clients, and bring together data from multiple lines of business.
EDUCATION
Woodcraft School
Advanced certificate in Bushcraft Level 3, Bushcraft
Queensmead School
A Levels, IT, Physics, French
Woocraft School
NCFE level 4 certificate in applied bushcraft, Bushcraft
Brunel University of London
PhD, BSc, Computer science
West London Wine School
Wine & Sitits Education Trust level 2 award, Wine
ABOUT ALEX DEWITT
Qual research specialist, data lover, holistic service level thinker, and advocate for solving user problems pragmatically, not just building random features.Experience:Research: In depth interviews, ethnography, usability studies, Jobs To Be Done, remote unmoderated usability tests, guerilla testing, customer panels and communities, diary studies, expert heuristic review, Rapid Iterative Testing and Evaluation, concept rating, focus groups, surveys, eye tracking, analytics and data integration, quantitative issue tracking.Design: Wireframing, high fidelity interactive prototyping in Axure, Personas, interaction design, mobile design, A/B test and Multi Variate test designData: Research repository, Dovetail, atomic research, hypothesis and experiment design, Qual + quant integrationTeamwork: workshops & requirements gathering, presenting and facilitating understanding across disparate stakeholders.
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