Alex Defranco

About Alex Defranco

Experienced analyst with a demonstrated history of working in the marketing and advertising industry. Skilled in Adobe Campaign, Email, Project Management, Microsoft Programs, Organizational Development, and Social Media. Hold a Bachelor of Arts (B.A.) focused in Interdisciplinary Communications- Advertising, Minor in Art from Elmhurst University.

Experience

1. Senior Analyst - Digital Marketing Operations

   Leo Burnett

   Oct 2023 — Present · Chicago, IL, US

   Develop, implement, and monitor personalized email programs in Adobe Campaign focused on customer engagement, conversion, and retention across 13 CPG brands, averaging 22 million emails sent each month • Advise on digital marketing strategy by analyzing and reporting email campaign results, including open, click-through, and unsubscribe rates • Onboard and mentor junior team members by educating them in email processes, best practices, and overall business goals with continued coaching & development opportunities • Collaborate with on- and off-shore teams using Jira to ensure timely completion of email development and validation • Lead quality control procedures to ensure on-time and flawless execution of all campaigns, resulting in 100% success rate for on-time deliveries • Serve as the subject matter expert to cross-functional teams on technical and content-focused best practices for email campaigns

Education

• Elmhurst University

  Bachelor of Arts (B.A.), Interdisciplinary Communications- Advertising, Minor in Art

  2010 — 2014