Alex Dagley

Experience

1. Chief Data & Analytics Officer

   Lighthouse Commerce

   Aug 2024 — Present · Boston, MA, US

   Lighthouse Commerce is the first and only integrated eCommerce optimization platform. We empower eCommerce brands to tap into the full power of data science across the core drivers that generate and satisfy demand (pricing, promotions, marketing, demand forecasting, and inventory planning).Lighthouse\'s solution addresses three widespread and costly problems:(1) Too much guesswork: Without the right data and measurements, many brands are using intuition, trial-and-error, and guesswork to make critical operational decisions, leading to costly financial impacts. Lighthouse deploys cutting-edge, proprietary data science that helps brands know the right price, promotion, and marketing investments for their goals, eliminating guesswork and driving superiorresults(2) Siloed decision making: Organizations and systems are most often not designed to connect these decisions, so even the largest players are making these very interrelated calls in silos. The Lighthouse platform is the first and only fully integrated and dynamic eCommerce platform, connecting pricing, promotions, and marketing to the demand forecast and inventory decisions, streamlining collaboration across a brand\'s teams and systems.(3) Difficulty steering and scaling: Guesswork and silos result in excessive coordination, confusion, and even chaos; this only gets worse when attempting to scale or steer the company toward specific financial outcomes. Lighthouse allows brands to segment and steer your business, quickly reflecting the joint impacts of key decisions. This ultimately provides brands greater operational efficiency, easier scaling, and an unprecedented level of control over results.

Education

• University of Virginia

  B.A., Cognitive Science

  2007 — 2011

Skills

• Data Analysis
• Statistics