Alex Lyons
Senior Vice President at Foretell | ex-Shopify | Communications Leader
- Role
- Senior Lead, External Communications at Shopify
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Alex Lyons
Alex has spent more than a decade guiding organizations with confidence and clarity when the stakes are highest. Before joining Foretell, Alex led corporate communications at Shopify during a period of rapid growth and transformation – driving brand and product storytelling, executive positioning, financial communications, and issues and crisis response.Earlier in his career, Alex rose to Senior Vice President at Burson, where he led programs for Fortune 500s and fast-growing startups across technology, financial services, transportation & logistics, and consumer goods. His work spanned product launches, capital events, executive visibility, grassroots advocacy, and complex issues management.He began his career at boutique firm Merritt Group, helping enterprise technology and cybersecurity companies bring products to market, define categories, and turn early adopters into champions.Known as a trusted advisor to executives, Alex brings calm in a crisis and a human-first approach that builds trust, strengthens reputations, and drives real business results.
Experience
Senior Lead, External Communications
May 2022 — Present
Lead corporate communications team, driving results across executive comms, brand campaigns, media relations (earned, owned, paid), product storytelling, financial comms, crisis management, and public affairs.• Implement high-impact executive communications programs through always-on storytelling & tentpole corporate moments.• Act as company spokesperson with key traditional and non-traditional media in the U.S. and Canada for proactive stories and issues & crisis situations.• Develop integrated campaigns across earned, owned, and paid channels for key business moments, continually driving record earned media engagement & reinforcing market leadership.• Spearhead high-visibility and complex partnership launches in collaboration with marketing and product teams, positioning Shopify as the leader in commerce.• Manage proactive and reactive public affairs campaigns, crafting narratives that support policy and regulatory goals both locally and nationally, in the U.S. & Canada, with a focus on small businesses.• Lead crisis communications, building and maintaining stakeholder trust during issues & crises: product, talent, legal, regulatory, trust & safety, M&A, cyber, privacy, cultural & political shifts.
Education
Roanoke College
B.A., International Relations, Spanish
2007 — 2011
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