Alex Cruz
Account Executive @Gradient Mortgage Capital
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WORK HISTORY
Account Executive @Gradient Mortgage Capital
EDUCATION
Rio Hondo College
Business Administration and Management, General
ABOUT ALEX CRUZ
Alex Cruz brings more than 25 years of proven leadership in mortgage and commercial lending. Most recently serving as Director at Avatar Financial Group, Alex has built a strong track record of driving production, strengthening broker relationships, and expanding market presence.Before Avatar, he served as Regional Sales Manager for NuBridge Commercial Lending and Cherrywood Mortgage Commercial Lending, overseeing seven western states and delivering consistent volume growth for more than a decade. His deep experience building and elevating wholesale channels has made him a trusted partner to brokers across the region.Alex’s career began in residential lending with ResMae Mortgage Company and Long Beach Mortgage Company, where he earned multiple production awards for top-tier performance.His extensive expertise and commitment to client success make him a powerful addition to the Gradient team—helping brokers rise higher in every market.
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