Alejandro Covarrubias

About Alejandro Covarrubias

Results-driven Business and Operations leader with over 10 years of experience in driving revenue growth, managing P&L and budget and leading cross-functional teams in retail and consumer goods industries. Proven track record of increasing sales, expanding brand reach, and achieving sustainable growth through strategic analysis, data-driven decision making, and effective leadership. Skilled in contract negotiation, category management, and fostering profitable partnerships with key stakeholders at all levels. District, Category and Business Manager | Retail and Consumer Goods Industries Email@: a••••••••@gmail.com As a results-driven professional leading business operations and driving revenue growth in the retail and consumer goods industries, I am confident in my ability to drive success. Proven track record of increasing sales, expanding brand reach, and achieving sustainable growth through strategic analysis, data-driven decision making, and effective leadership. I am well-versed in contract negotiation, category management, and fostering profitable partnerships at all levels. My expertise in P&L and budget management, staff training and leadership, and supply chain management, coupled with excellent communication skills and ability to work effectively in cross-functional teams, make me an ideal candidate to drive success. Core Competencies: •P&L and Budget Mgt. •Category Mgt. •Business Development •Supplier Development •Contract Negotiation •Sales & Marketing •Revenue Growth •People Mgt. •Data & Trend Analysis •Operations Administration •Purchasing & Procurement •Training & Leadership •Relationship Building •Supply Chain Mgt. •Strategic Planning & Execution •Process Improvement ACCOMPLISHMENTS •Increased private brand penetration from 7% to 25% while working as a Business and Operations Manager at Daymon Worldwide Inc. through formulating and implementing ROI-focused strategies to enhance profitability and enable exceptional brand building. •Drove Private Brand’s annual sales growth from $5M to $87M as well as increased product catalog from 150 SKUs to 4,500 SKUs while working as a Business and Operations Manager at Daymon Worldwide Inc. •Surpassed organizational expectations with regards to KPI / performance management by 30% on various parameters, including Sales, VOC, Inventory Results, Inventory Turns, GMROI and Operations and HR Metrics while working as a Store Manager at The Home Depot Feel free to connect with me on LinkedIn or via email at a••••••••@gmail.com.

Experience

1. Lead Business Manager

   Daymon

   Sep 2009 — Present · El Paso, TX, US

   Key functions include, developing and executing comprehensive procurement and sales plans to manage relationships with 90 stores and 200+ suppliers, managing 4K+ Private Brand items. Supplier development and sales revenue growth, oversee management planning, and merchandising and pricing strategies for all categories in collaboration with supplier partners and manufacturers. Moreover, I spearhead category review management and implementation to analyze and improve overall performance. In addition to this, I fulfill revenue targets and discover growth opportunities by cultivating strategic alliances with customer’s leadership team, operations, store-level managers, suppliers, and manufacturers. Uncover areas of improvement for retailer’s private brand program by performing store audits. Develop key performance metrics for Private Brand product management by training staff/evaluating performance.Key Accomplishments:• Increased Retailer’s Own Brand image and generated $450M+/year across Southern Texas and Northern Mexico by leading entire business development cycle. • Identified/analyzed trends and sales opportunities by utilizing data analysis and syndicated data.• Boosted private brand penetration from 7% to 25% by formulating and employing ROI-focused strategies to enhance profitability and enable exceptional brand building.• Exceeded organizational objectives by devising and implementing inclusive sales and marketing plans, driving organizational revenue growth and customer service initiatives, and mobilizing sales teams.• Directed and optimized key operations, such as sourcing and supply chain management, sales, P&L management, inventory, and human resources.• Met customer expectations pertaining to product availability through seamless implementation of 4Ps of retail.• Drove Private Brand’s annual sales growth from $5M to currently $87M as well as increased product catalog from 150 SKUs to 4,500 SKUs.

Education

• Universidad del Valle de Atemajac

  Bachelor of Business Administration (B.B.A.), International Business