Alex Corral

About Alex Corral

Dedicated and results-oriented marketer with a proven track record of developing…

Experience

1. Integrated Marketing Communications Manager

   E-Marketing Associates

   Oct 2015 — Present · El Monte, CA, US

   Managed SEO for diverse clients, handling ideation, strategy, implementation, content briefs, technical fixes, proofreading, testing, analysis, and strategy. Met or exceeded industry benchmarks for CTR, CVR, etc. • Managed paid search accounts from creation to optimization. Including Google Ad Grants accounts. Met or exceeded industry benchmarks for CTR, CVR, etc. • Management of Analytics for all customers, from website implementation to advanced troubleshooting and reporting. • Transitioned +30 analytics customers from GA3 to GA4 • Introduced an AI-driven content optimization tool that improved keyword relevance and search visibility, resulting in roughly 30% of pages landing on page 1 with no further improvements. • Led B2B marketing initiatives that resulted in a consistent 25% YOY increase in lead generation for business and service sector clients. • Implemented a \"related blogs\" section that allowed the company to double website users\' time on site/ engagement metrics • Obtained Google Partner certification for the company • Implemented eCommerce Tracking for businesses on many different platforms, including Shopify • Collaborated with cross-functional teams, including IT & sales, to execute SEO strategies and drive organic traffic growth. • Implemented a pop-up survey for engaged website visitors that helped decrease content production task time by 300%. • Successfully developed and implemented SEO strategies for clients across different regions, tailoring content and technical SEO to cater to local markets and achieve significant organic traffic growth.

Education

• California State University, Northridge

  Bachelor of Science (B.S.), Business Marketing

  2007 — 2012

Skills

• Market Research
• Team Leadership
• Swot Analysis
• Semantic Search
• Iterative Methodologies
• Public Speaking
• Forums
• Context
• Leadership
• Google Adwords
• Growth Strategies
• Backlinks
• Self-Confidence
• Management
• Web Analytics
• Performance Auditing
• Advertising
• Ppc
• Product Marketing
• Social Networking
• Brand Awareness
• Event Planning
• Coordinating Events
• Copywriting
• Copy Editing
• Marketing
• Intuitive
• Competitive Analysis
• SEO
• Adobe Creative Suite
• Self-Driven
• Perception Management
• Research
• Keyword Generation
• Spanish
• Press Releases
• Teaching
• E-Commerce SEO
• Time Management
• Marketing Management