Alex Chu

About Alex Chu

After 12 years in digital marketing, I kept seeing the same problem: brands were spending…

Experience

1. Founder & CEO

   Scrumball

   Apr 2020 — Present

   I founded Scrumball because I saw a problem that kept repeating itself: brands were spending millions on influencer marketing, yet most campaigns failed to deliver measurable ROI.The issue wasn\'t the creators. It wasn\'t even the budgets. It was the matching.Brands were chasing trending creators instead of finding the right fit. They were measuring vanity metrics instead of business impact. They were treating influencer marketing like a lottery instead of a science.So we built Scrumball—an AI-powered platform that turns influencer marketing into predictable, scalable revenue.**What We Do:**Scrumball analyzes millions of data points across YouTube, Instagram, and TikTok to help brands:→ Find creators who actually drive conversions (not just awareness)→ Predict campaign ROI before spending a dollar→ Optimize partnerships based on real-time performance dataOur clients see an average 300% ROI because we don\'t just connect brands with creators—we match them based on audience alignment, engagement quality, and proven conversion patterns.**Why This Matters:**The creator economy is no longer about follower counts. It\'s about trust, authenticity, and strategic partnerships.(If you\'ve heard Lia Haberman talk about this, you know what I mean.)At Scrumball, we believe the best brand-creator partnerships are built on data, not guesswork. And the best results come from letting creators do what they do best—while giving brands the insights they need to make smart decisions.**What I\'m Working On:**- Scaling Scrumball to serve enterprise brands globally- Exploring how AI can enhance (not replace) the human elements of creator partnerships- Learning from industry leaders at events like CreatorIQ\'s summit**Let\'s Connect:**If you\'re a brand looking to scale influencer marketing with data-driven strategies, or a fellow founder navigating the creator economy, I\'d love to connect.