Alex Casey
Director of Digital Commerce and Media @Swoon
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WORK HISTORY
Director of Digital Commerce and Media @Swoon
Director of Paid Media and Ecommerce, I lead Swoon’s Retail.com, Amazon business and owned and paid digital marketing efforts. I am responsible for developing and executing a comprehensive, cross-channel growth strategy that drives customer acquisition, engagement and retention while maximizing ROI, to drive velocities at our retailers online platforms.
EDUCATION
Trinity High School
International Baccalaureate Degree, Advanced Placement Degree, Focus in French and Biology
Southwestern University
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
ABOUT ALEX CASEY
Growth Marketing expert with over 10 years of managing CPG businesses and helping scale revenue through online and offline marketing. I specialize in Amazon & Shopify, and have strong experience managing Search, Social, Paid Ads, SEO, CRO, Influencer Management, Shopper Marketing, Analytics and more.Most importantly, I create meaningful conversation. Conversation is the bedrock of our society. So let\'s conver$e, shall we? With each new marketing strategy and plan I build, one thing I’ve learned time and time again - we need to learn to bridge the gap between consumer behavior and brand development and build brands that meaningfully impact consumers based on their wants and needs.
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