Alex Carter
Communications Manager (Uk) @Vodafone
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WORK HISTORY
Communications Manager (Uk) @Vodafone
Source, develop and publish compelling business stories about Vodafone, their values and people to be used across earned and owned digital/social channels • Plan and drive the timely execution of integrated PR campaigns to support business objectives aligned with the UK business strategy • Develop and execute media strategy with consideration for the external environment and company strategy • Manage schedule of UK PR activities to ensure consistency of brand and message across channels and spokespeople • Support senior leadership with profile building by positioning them as thought-leaders with an authoritative voice within their own individual areas of expertise • Partner closely with colleagues to understand their business goals and advise on when and how media relations should be considered • Maximise thought-leadership and research to support and add longevity to PR campaigns • Create appealing content for social, editorial, and internal channels to support the execution of PR campaigns - ensuring integrated communications across different internal channels • Proactively and reactively generate news stories as well as explore opportunities for news jacking • Onboard and manage PR agencies to deliver stories that support the brand direction and corporate strategy • Evaluate impact of owned and competitor communications activities and proactively use insights to improve future activities and campaigns • Develop relationships with the media to ensure a positive environment to support the business goals • Point of contact on media, policies, and processes • Promote best practice in all communications activities and ensure all content follows appropriate approval process
EDUCATION
University College of Estate Management
Master's degree, Building Surveying
Cardiff University / Prifysgol Caerdydd
BA, Italian & English Literature
SKILLS
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