Alex C.
Sales
- Role
- Director of Digital Sales at Orbit Interactive
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alex C.
Senior level digital sales executive with over 14 year accomplished career in the digital space. 7 years RTB experience working with Multiple DSP\'s, SSP\'s DMP\'s, Third party data providers.Known for delivering results and exceeding revenue budgets within the highly competitive media industry. Exceptional communicator with a consultative sales style, strong leadership and negotiation skills, and keen aptitude to assess needs. Aggressively identify opportunities and provide tactical business solutions.
Experience
Director of Digital Sales
Jan 2013 — Present
Currently work with Television and Radio groups to create and implement a customized audience extension program by utilizing a programmatic buying strategy as well as SEM/SEO. Trained hundreds of Media sales people on the Audience Extension value proposition. Lead 4- legged sales calls with broadcast and Radio sellers. Audience extension program offering includes: Display banners, In-banner,video, pre-roll video banners, mobile banners, mobile video, retargeting, Facebook retargeting, Facebook newsfeed ads, site retargeting, email retargeting, search retargeting, behavioral, contextual and contextual keyword targeting SEM/SEO
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