Alex Brogan

E-commerce Photography Coordinator @JW Anderson

London, GB

Overseeing end-to-end seasonal ecommerce and showroom photography production.• Fully responsible for the management & quality control of all ecommerce content on jwa.com & with outside partners.• Developing and implementing photography guidelines, regularly updating to reflect the changing needs of the brand.• Managing the full production on shoot days in studio, including shoot schedules.• Streamlined the production process - increasing average shot completion from 65% to over 95% at season launch.• Building & managing a freelance creative team of photographers, MUAs, and stylists.• Reporting directly to the Ecommerce Director and marketing team to align visual content with brand strategy.• Handling model bookings and maintaining strong agency relationships.• Coordinating shoot timelines, sample handovers, and logistics with RTW & Accessories production teams.• Supervising retouching, ensuring high-quality imagery and efficient feedback loops.• Managing shoot budgets, tracking expenses, and working with finance to stay within forecasts.• Fully overseeing the internal imagery asset library.• Owning the upload process, fully organising imagery and ensuring timely upload using Shopify systems.• Updating photography assets and maintaining relationships with outside partners, incl. Farfetch, 24S & Harrods.

Reigate College

A Levels

Kingston University

Bachelor's degree, Fashion/Apparel Design