Aleksandar Bozic
Senior Manager, Ad Operstions @Hard Rock Digital
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WORK HISTORY
Senior Manager, Ad Operstions @Hard Rock Digital
EDUCATION
University of Belgrade
Associate's degree, Information Technology
ABOUT ALEKSANDAR BOZIC
As Senior Manager of Ad Operations at Hard Rock Digital, I help power one of the fastest-growing online sportsbook and casino platforms in the world. My focus is on building scalable, high-performance advertising infrastructure - connecting data, technology, and creative strategy to drive measurable business growth.I specialize in leading cross-functional marketing operations that unify performance, analytics, and automation to create efficient, insight-driven ecosystems. My work bridges marketing and product strategy, ensuring that every campaign and initiative is optimized for accuracy, agility, and impact.With a background spanning programmatic media, digital marketing, and conversion optimization, I bring a deep understanding of how to translate data into action, from audience segmentation and media efficiency to full-funnel measurement and lifecycle marketing.I’m passionate about building systems that empower brands to scale responsibly - combining strategic thinking, operational excellence, and data-driven experimentation to improve efficiency, increase acquisition, and deliver sustainable growth.Above all, I thrive on leading teams that operate at the intersection of marketing innovation, technology, and business performance, transforming complex challenges into clear, measurable outcomes.
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