Alex Berteanu
Sr Global Growth Marketing Manager @MMR Research
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WORK HISTORY
Sr Global Growth Marketing Manager @MMR Research
Oxfordshire, GB
As Senior Global Growth Marketing Manager, I lead MMR’s global marketing strategy for campaigns, events, and product launches by driving awareness, engagement, and measurable revenue across the company’s B2B markets. Partnering with leadership, business development, and regional teams, I design integrated marketing plans that position MMR as a leading voice in sensory, consumer research and product experience, while delivering tangible commercial outcomes.My role spans the full campaign lifecycle, from insight-led planning and value proposition development through to creative direction, multi-channel activation, and performance analysis. I manage a global events programme, overseeing MMR’s presence at major trade shows, conferences, and hosted experiences. This stretches all the way from concept and booth design to lead generation strategies and post-event conversion. I also lead multi-market product and service launches, shaping messaging, copy, and creative to resonate with target audiences across sectors and regions.Highlights include:• Designing and delivering multi-channel campaigns that have directly influenced high-value opportunities in global accounts.• Leading MMR’s presence at flagship industry events, securing high-visibility speaking engagements, and maximising ROI through targeted pre and post-event engagement.• Introducing a quarterly campaign planning framework, improving alignment between marketing, sales, and product teams and increasing on-time delivery of strategic initiatives.• Driving innovation in event formats, campaign content, and lead capture to expand market reach and strengthen brand equity.I combine strategic planning with hands-on delivery, bringing together creative direction, data-driven decision-making, and cross-functional leadership to deliver marketing that moves the needle globally.
EDUCATION
Coventry University
BA (Hons), Art, Design and Performance
Mihail Cantacuzino Sinaia College
Baccalaureate, Humanities/Humanistic Studies
SKILLS
ABOUT ALEX BERTEANU
I’m a senior marketing and brand strategist with over a decade of experience spanning creative direction, global campaign management, event production, and multi-channel marketing. My career has taken me from leading large-scale live productions and design projects to driving global B2B marketing strategies and brand transformation for industry-leading organisations.Currently, as Senior Global Growth Marketing Manager at MMR Research, I design and deliver high-impact campaigns and events that generate measurable revenue, build brand equity, and strengthen market positioning. I also co-created and serve as Executive Producer of Impact Makers, a top-ranked podcast featuring senior leaders from brands such as Mondelez, L’Oréal, PepsiCo, and Unilever.Alongside my strategic leadership, I’m an Adobe Certified Associate in graphic design, web design, photo editing, and illustration, with expertise across Illustrator, Photoshop, XD, Audition, After Effects, Premiere Pro, and more. My technical background spans web development (HTML/CSS), CMS management, content production, photography, videography, and live broadcasting, with a blend of creative and technical skills that enable me to take projects from concept through to delivery and post-analysis.I thrive on building brands that resonate, telling stories that connect, and delivering results that last.
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