Alex Bazan
Partner Marketing Account Manager @ SHI International Corp. | Driving Co-Marketing Initiatives
- Role
- Partner Marketing Account Manager at SHI International Corp.
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alex Bazan
With over four years at SHI International, I specialize in partner marketing and strategic collaboration with top-tier technology brands, including HP Inc, Samsung, and LG. My role as a Partner Marketing Account Specialist focuses on crafting and executing co-marketing initiatives, integrating digital marketing tools, and fostering measurable outcomes that enhance partner engagement and drive growth. Leveraging certifications in cloud security and digital marketing, I aim to position SHI as a leader in transformative IT solutions. My commitment lies in building lasting relationships, delivering tailored campaigns, and contributing to the success of our partners through innovative strategies and seamless execution.
Experience
Partner Marketing Account Manager
Jun 2024 — Present · Austin, TX, US
Manage end-to-end partner marketing initiatives across 20+ vendor relationships (including HP Inc, Samsung, and LG) in the cybersecurity and EUC space, coordinating messaging, timelines and campaign goals between partners and SHI.Develop and execute go-to-market campaigns supported by $4M+ in marketing budget, driving revenue growth and partner engagement across multiple vendor programs.Collaborate cross-functionality with sales, vendor partners, and internal marketing teams to maximize ROI and ensure campaign effectiveness.Produce performance reports and data-driven analysis on program KPI’s to inform and optimize future marketing strategies.
Education
Texas State University
Bachelor of Science - BS, Mass Communication Electronic Media
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