Alex Barth
Head of Marketing, Amazon Kids+
- Role
- Head of Marketing, Amazon Kids at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alex Barth
Diverse marketing background with significant experience in brand strategy (segmentation, targeting, customer and competitive insight, positioning) and GTM strategy / execution for new product launches or existing customer engagement (objective-setting, messaging development, cross-channel marketing mix and budgeting, cross-channel creative development, measurement implementation, etc.) and customer engagement strategy.
Experience
Head of Marketing, Amazon Kids
Oct 2023 — Present · Seattle, WA, US
Leading brand, acquisition and engagement marketing.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing, Management & Strategy, Analytical Consulting
2007 — 2009
University of Washington
Bachelor of Business Administration (B.B.A.)
1994 — 1998
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