Alex Barnea

About Alex Barnea

With over 7 years of experience in digital marketing, I am a seasoned Paid Media Manager who specializes in the HR Compliance (HRC) space. I currently lead and execute paid marketing strategies for multiple HRC products within Mitratech\'s HR Compliance Business Unit, a global leader in compliance solutions.My core competencies include budget allocation, campaign implementation, performance reporting, and data-driven optimization. I leverage my expertise in paid marketing within the HRC space to develop tailored strategies that resonate with target audiences and effectively address compliance needs. I collaborate closely with cross-functional teams to align paid marketing efforts with product development, sales, and customer success, ensuring a cohesive approach to deliver outstanding customer experiences. As a result, I have achieved remarkable results, increasing leads, reducing costs, and maximizing ROI for Mitratech and its HRC products.I am passionate about learning and staying on top of emerging trends to drive growth and test new concepts. I am proficient in leveraging data-driven insights to optimize marketing efforts effectively. I hold a Growth Marketing Minidegree from CXL Institute and several certifications from Google and LinkedIn. I am also fluent in English, Spanish, and Portuguese, which enables me to communicate effectively with diverse audiences and markets.Outside of my professional pursuits, I enjoy indulging in personal passions such as meditation, reading, sports, and beach walks. As a forward-thinking and versatile digital marketing expert, I thrive on tackling challenges, embracing new ideas, and driving continuous growth in the ever-evolving landscape of digital marketing.

Experience

1. Paid Media Manager

   Mitratech

   Aug 2022 — Present · US

   I help with paid marketing and ABM efforts for Mitratech’s HR Compliance portfolio. Building programs from zero, aligning tightly with SDR\'s, Sales, and turning spend into pipeline and revenue with repeatable, scalable systems. I brief senior leadership regularly with clear, executive‑level visibility into what we’re spending, what it’s producing, and what we’re doing next.Scope & impact* Portfolio ownership: Search, paid social, programmatic/retargeting, PPL/review sites, and account‑based orchestrations in 6sense.* Revenue outcomes: Consistently deliver ~5–7× pipeline‑to‑spend, with 1–2× in‑quarter ROAS and continued gains post‑quarter.* Efficiency: Reduce CPL 20–30% while improving SQL rate 15–25% through audience refinement, negative lists, and creative/testing cadence.* ABM: Build target account lists, intent‑driven plays, and multi‑touch journeys that lift engagement and opportunity creation across priority segments.* From the ground up: Stand up net‑new paid and PPL programs, implement tracking, and formalize lead‑quality feedback loops with SDRs/AEs.* Salesforce visibility: Build and maintain SFDC dashboards and cohort views showing pipeline creation, open pipeline by stage, closed‑won, closed‑lost, velocity, and source/segment ROI, with reconciliation to finance.* Reporting & governance: Executive‑ready dashboards tying spend → pipeline → revenue; enforce experimentation plans, pacing, and SLA alignment.* What I’m known forClear strategy, crisp reporting, and repeatable systems that scale. Launch fast, measure honestly, and keep the go‑to‑market team rowing in the same direction.

Education

• Broward College

  Associate of Science - AS, Business, Management, Marketing, and Related Support Services

  2016 — 2018

• CXL

  Growth Marketing Minidegree, Digital Marketing

  2020 — 2021