Alex Arapidis
Product Specialist
- Role
- Product Specialist at Quill
- Location
- Arlington Heights, IL, US
- LinkedIn followers
- 500 followers
About Alex Arapidis
Business professional with a Salesforce Marketing Cloud Email Specialist Certification…
Experience
Product Specialist
Aug 2024 — Present · Lincolnshire, IL, US
Leverage and analyze data insights to recommend and implement web selling tools (e.g, accessory ribbons, family of products, lower-priced alternatives) to improve margin, share of wallet, and average order value• Analyze SKU performance and recommend hierarchy reassignments to maximize visibility and discoverability with SKU Operations team• Monitor search behavior and keyword performance to identify gaps and coordinate business-specific improvements (e.g, product launches, vendor compliance) with the Search Operations team• Evaluate product content quality, including attributes, descriptions, images, and third-party content, and recommend enhancements to drive conversion and SEO, while aligning all parties with Staples standards• Manage and optimize category landing pages through data analysis (visits, conversion, orders, revenue) and present actionable recommendations to the Category Merchant• Conduct competitive analysis and market research to support item selection and enhance the digital customer experience• Monitor category trends, perform benchmarking, and present findings to Category Merchant• Support promotional execution by coordinating web assets, pricing, and creative development with accuracy checks for promotional launches, including ad requests, mockups, and day-of-site validations• Ensure SKU setup quality for new items, bundles, and CD products, in collaboration with SKU Ops, to meet attribute, content, and taxonomy standards• Develop and deliver regular reporting and ad hoc analysis on category, product, and promotional performance using data insights to support merchant decision-making and identify opportunities to drive sales, improve customer experience, and optimize assortment• Respond to Merchandising Knowledge Management and DSS product-related requests by researching and resolving inquiries with speed and accuracy
Education
Illinois State University
Bachelor of Science - BS, Business Marketing
2015 — 2019
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