Alex Andrews
Principal @Boston Consulting Group (BCG)
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WORK HISTORY
Principal @Boston Consulting Group (BCG)
NY, US
Project experience includes- Media spend optimization for a national Telco, analyzing all marketing channels and non-working spend to identify opportunities for reallocation - 3-year marketing strategy definition for leading luxury fitness operator, defining their key investment areas to fuel awareness and conversion as they expand geographically - Personalization strategy definition for South American airline, defining use cases, sizing impact, and designing the technology stack needed to build world-class personalization capabilities
EDUCATION
University of Minnesota
Bachlor's of Science, Mechanical Engineering
Columbia Business School
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT ALEX ANDREWS
Tenacious Problem Solver | Continuously Curious | Avid Technologist
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