Alex Achten
Vice President of Media Relations @Identity Theft Resource Center
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WORK HISTORY
Vice President of Media Relations @Identity Theft Resource Center
San Diego, CA, US
Direct earned media activities and create and execute all earned media campaigns- Oversee owned media activities, including coordinating the drafting, editing, and distribution of all communications materials and other external materials (podcasts, newsletters, videos, blogs, scam alerts, fact sheets, and quarterly and annual reports)- Oversee paid media activities and initiatives- Manage public relations, social media, and other vendors to ensure budgeted funds are spent appropriately- Handle incoming media requests, including analysis of alignment with the organization\'s key messaging and mission, outlet assessment, and audience viability- Manage public relations efforts to ensure the organization\'s reputation, mission, and services are appropriately communicated to all stakeholders- Pursue speaking engagements for the ITRC executive team and awards for the ITRC- Build and maintain relationships with members of the media, including the maintenance of the ITRC’s media database- Provide day-to-day oversight and management of all ITRC Communications Department team members- Work with the Executive Team to support deliverables required under federal grants- Work with the Communications Leader to support the Director of Development with the fulfillment of sponsor deliverables (content, event, research, etc.) in line with ITRC branding and contractual obligations- Track and oversee progress against goals using a set of key performance indicators (KPIs) and work with the Communications Leader and Communications Assistant to produce performance reports- Manage deliverables and projects with the ITRC\'s creative agency
EDUCATION
Kansas State University
Bachelor of Science (B.S.), Major: Broadcast Journalism Minor: Leadership Studies
SKILLS
ABOUT ALEX ACHTEN
Experienced professional with excellent communication skills, goal oriented, works well under pressure, meets deadlines, and understands how to communicate across multiple platforms. Has experience on camera, shooting video, editing, writing for TV and the web, social/digital media, writing press releases, writing reports, media relations efforts, search engine optimization (SEO) and managing clients.
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