Alethea Prattas
Marketing Manager @ Microsoft | AI Practitioner, Integrated Marketing, Content Strategy and Inclusion 💫
- Role
- Integrated Marketing and Content Strategist - Microsoft Cloud & Industry at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Alethea Prattas
In my current role as an Integrated Marketing Manager and Content Strategist at Microsoft, I shine at driving audience engagement, developing new repeatable processes that extend the shelf life of large investments, building new content development and amplification processes, and utilizing data and research insights to inform decision making.
Experience
Integrated Marketing and Content Strategist - Microsoft Cloud & Industry
Jun 2022 — Present · US
Developed and executed integrated marketing strategies to enhance audience engagement and acquisition for Microsoft Cloud & Industry. • Managed cross-functional projects, ensuring timely delivery and alignment with stakeholder expectations. • Created comprehensive customer journeys that increased conversion rates by 25% through targeted content strategies.
Education
Northwestern University - Kellogg School of Management
Certificate, Data Insights and Analytics
2018
University of Hawaii at Manoa
Bachelor's degree, Communication and Media Studies
2001 — 2005
Skills
- Marketing
- Copywriting
- Social Media
- Advertising
- Marketing Communications
- Public Relations
- Newsletters
- Graphic Design
- Leadership
- Event Planning
- Business Development
- Management
- Photography
- Email Marketing
- Online Marketing
- Online Advertising
- Direct Marketing
- Website Management
- Art Direction
- Photoshop
- Building Brand Awareness
- Brand Awareness
- Social Media Marketing
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