Alesya MacAtol

About Alesya MacAtol

Marketer | Brand Builder | Producer & DirectorEnthusiastic Business Person who Lies Awake at Night Dreaming About Selling Great BrandsPassionate about solving complex problems with elegant and creative solutions. I thrive on larger projects with a deadline and do best with measurable, public short and long-term goals.Love creating a good team who knows how to get sh** done. I have extreme respect for people who excel at their craft and I am constantly inspired by their output. My best days are rewarding team members for great work.Dirty little secret: a good compliment is my best motivation. And, I still believe in dressing for work. Brand Architect | Community Builder | Sales Funnel Engineer | Digital Marketing | Social Media

Experience

1. Founder

   Alesya Bags

   Jan 2009 — Present · Charleston, SC, US

   Launched a new brand of laptop bags and leather goods for women. Managed EVERYTHING from concepting the brand to sourcing and implementing the infrastructure, all while learning about an industry completely new to me. Created the brand and recreated it. Figured out how to make leather goods both here and overseas. Oversaw manufacturing, sales and distribution. Implemented an ecommerce strategy and channel. Managed and created all of the social media, told the story, and got the point across to the right customer. Managed and fell in love with photo/video shoots and their importance. Created a community. Fought the retail battle. Negotiated and then negotiated again and again. Worked with accounts, lawyers and crabby old men. Answered hundreds of customer service emails and phone calls. Drank from the fire hose.• Sold out 4 lines of leather goods between 2010 – 2016.• Sold 100+ bags in one day through content and email marketing.• Set up production in China and moved it to Massachusetts, resulting in a higher quality product with a larger margin and lower minimums.• Tried out for “Shark Tank”, learning the secrets of reality TV and how it can be a tool for start ups.• Got the bag on the “Today Show”. • Saw more than one bag on the street and supported the working woman while learning more than I ever would or could have without stepping out on my own.

Education

• Western Michigan University - Haworth College of Business

  BA

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Strategic Partnerships
• Digital Media
• Ppc
• SEO
• Editing
• Blogging
• Lead Generation
• Creative Direction
• Content Strategy
• Management
• Marketing Strategy
• Social Media
• Advertising
• Crm
• Public Relations
• Marketing
• Google Analytics
• Editorial
• Web Content
• Mobile Marketing
• Online Advertising
• Sem
• Event Planning
• Newsletters
• Direct Marketing
• Entrepreneurship
• Interactive Marketing
• Facebook
• Digital Marketing
• Online Marketing
• E-Commerce
• Email Marketing
• Digital Strategy
• Brand Development