Alessio Sacco

Associate Director Programmatic @WPP Media

Montreal, QC, CA

Account: Government Of Canada/DanoneI lead the programmatic strategy and execution for the Government of Canada, ensuring campaigns are efficient, effective, and aligned with client objectives. My role balances strategic oversight with hands-on support, cross-team collaboration, and mentorship.• Develop media strategies and detailed programmatic plans aligned with campaign goals and client KPIs;• Oversee end-to-end programmatic campaign delivery, ensuring performance meets or exceeds client KPIs;• Act as the primary escalation point for all programmatic-related questions and challenges on the account;• Support daily trading needs as required and guide troubleshooting and optimization efforts;• Collaborate with planning, investment, analytics, and operations teams to align strategies and workflows;• Build strong relationships with platform, inventory, and data partners to unlock added value for the account;• Lead weekly and ad hoc reporting, performance deep-dives, and campaign insights presentations to internal and client stakeholders;• Conduct analysis across campaigns to surface opportunities for optimization and innovation;• Provide ongoing mentorship and training to direct reports, supporting their growth and development;• Foster a culture of curiosity, accountability, and continuous learning within the team;• Contribute to internal strategy development through POVs, planning frameworks, and knowledge-sharing sessions;

Sapienza Università di Roma

Master's Degree

Università degli Studi di Parma

Bachelor's degree