Alessia Munzone
Product Manager Western Europe Loyalty Solutions @Mastercard
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WORK HISTORY
Product Manager Western Europe Loyalty Solutions @Mastercard
Rome, IT
In charge of the merchant offers sourcing for Mastercard Travel Rewards, an international cash rebate offer program for Mastercard premium foreign cardholders can get access for a range of exclusive cashback offers whenever they travel or online, at the comfort of their home. No coupons or vouchers needed, the cardholder just spends with the card enrolled to the program and receives the rebate on the card statement- Responsible for a portfolio of 120+ offers currently live across 5 Western European countries (Italy, UK, France, Spain and Austria)- Leading and coordinating a team of consultants and merchant aggregators in the 5 countries I\'m in charge of- as part of my responsibilities, I identify and develop cross border offer campaign strategies, business cases in line with merchants objectives, and the budget definition and tracking to support the program- managing the relationship with merchants post launch (analysis of the main offer KPIs budget tracking, invoicing).
EDUCATION
British Council
Advanced Cambridge Certificate, London, Final mark: A/A
Unilever Foundation Marketing Programme, Rome -Italy
Master in Marketing Foundation, Rome
Università degli Studi di Roma 'La Sapienza'
110 with distinction, Marketing Management
ABOUT ALESSIA MUNZONE
Experienced and results driven Marketing Professional with 15 years background in multinational companies and multicultural environments across FMCG and Financial Services. I gathered substantial negotiation and communication skills, as well as a structured way of working and leadership experiences as project leader of multi-functional teams and as line manager of people with different levels of knowledge and experience. Main specialties: Partnership, Financial Services, Loyalty, Consumer Understanding, Brand Management, Brand Strategy, Brand Communication ATL and BTL, Business development, Digital Marketing, Project Management, Leadership, Problem Solving, English Language, Power Point, Excel.
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