Alessia Gallo

Global Marketing Manager @Bally

Milano, IT

Provide full cross-functional coordination across departments to ensure that marketing projects – including product and campaign launches are successfully executed; provide exhaustive reports- Act as brand guardian for all regional marketing activities ensuring that the brand perception and image remain consistent in each market across all touchpoints, and that local marketing activities are executed in accordance with the global brand guidelines; evaluating objectives, strategy and KPIs- Support the Global Marketing Director in identifying seasonal hero products, developing the global brand guidelines and defining the global marketing calendar and annual budget in accordance with the company business strategy- Be responsible for the media buy of global OOH spaces and print advertising, negotiating and purchasing spaces, and partnering with the creative team for the production and timely delivery of assets- Manage the marketing budget by updating it regularly according to the marketing department expenses, perform budget analyses, and act as the main point of contact with Accounting and Finance teams- Support the Global Marketing Director in the organization of Fashion Shows and other key branding events.