Alessia Farley
Marketing Leader Driving Growth & Loyalty | Expert in Campaign Execution & Membership Marketing | Well rounded with both Enterprise and Agency experience
- Role
- Sr Manager, Strategy at Merkle
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alessia Farley
A performance-driven marketing manager specializing in membership-focused strategies, demonstrating excellence in acquisition, loyalty, and retention initiatives.Specialities IncludeAgency ServicesAnalyticsAttribution / Adtech & Martech IntegrationCustomer-Centric MarketingCustomer EngagementCX / Customer Journey MarketingDirect MarketingCMP / Database MarketingDigital CRMDigital MarketingIdentity ResolutionLoyalty / CRM StrategiesBI / MeasurementMobile MarketingMulti-Channel MarketingOnline & Offline Integrated Marketing CommunicationsSocial CRM
Experience
Sr Manager, Strategy
Sep 2024 — Present
Provide strategic marketing program recommendations and direction to national and international clients.• Lead the development of omni-channel marketing strategies, specializing in digital marketing and CRM.• Monitor marketing trends, emerging technologies, and competitive strategies, translating them into innovative client solutions.• Build and maintain trusted, long-term relationships with key client contacts and executives.• Ensure delivery of client value through a combination of best-practice solutions and original thinking.• Collaborate with cross-functional teams (account management, operations, creative, analytics) and partner agencies to develop and execute strategic marketing plans.• Identify key data points and measurements to demonstrate the impact of strategies on client success.
Education
DePaul University
Customer Relationship Management Certificate Program
PennWest Edinboro
Bachelor of Science, Business Administration with concentration in Marketing
Skills
- Marketing Strategy
- Print Management
- Account Management
- Digital Marketing
- Relationship Marketing
- Budgets
- Direct Mail
- Vendor Management
- Project Management
- Print Production Process
- Event Management
- Social Media Marketing
- Integrated Marketing
- Direct Marketing
- Marketing Communications
- Marketing
- Crm
- Sales
- Email Marketing
- Trade Shows
- Brand Development
- Event Planning
- Budgeting
- Training
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