Alessia della Casa

Cmf Color & Trim Designer @Ducati Motor Holding

Bologna, IT

I design and develop motorcycle graphics, taking care of the entire cycle from creative proposal to industrialization, ensuring the highest level of quality and aesthetics, in line with the DNA of the Ducati brand.Graphic design • Analysis of the project brief to understand the aesthetic and functional requirements of the vehicle. • Development of inspirational moodboards to define the graphic concept. • Creation of proposals for graphics, saddles and nameplates, using advanced software such as Photoshop, Illustrator and VRED. • Research colors and materials: paints, saddle fabrics and other finishes.Presentation proposals-Processing • Professional PowerPoint presentations to expose graphic options to guide a decision. • Display in meetings, guiding decision-making with clear and precise analysis.Physical layout • Coordination with internal team (Planner and colleagues) to move from design to physical implementation. • Setting up prototypes: application of vinyls, adhesive films and prototype saddles. • Creating technical drawings for saddle prototypes using Illustrator, ensuring accuracy and detail.Industrialization • Collaboration with the vehicle project manager, purchasing department and technical department to assess feasibility of proposals. • Direct communication with paint and decal suppliers to ensure consistency between design and materials. • Drafting of decal data sheets and creation of paint masks (Illustrator) for mass production.Sampling and quality control • Working closely with the technical department and painters to create the first prototypes. • Evaluation and approval of samples to ensure fidelity to initial design and Ducati quality standards.