Alessandro Cedrone
Executive Vice President @Crafted
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WORK HISTORY
Executive Vice President @Crafted
Venice, IT
Telepass, Fineco, Geox, Sony Pictures, EdenRed.
EDUCATION
Liceo Scientifico Statale A. Avogadro, Rome
Maturità Scientifica
Sapienza Università di Roma
Laurea, Economia e Commercio
SKILLS
ABOUT ALESSANDRO CEDRONE
Over 25 years of international brands advertising and thru the line consumer engaging. Led Publicis in Rome for more than five years, managed Renault and Dacia for nine years as part of the Publicis international coordination team. Joined EY for the start-up of the Branding and Communication Services division, also teamed up with Naïve and Crafted to keep an independent eye. Consolidated experience in team leading, creative strategy, general management, board membership and consultancy. Solid background of integrated multi companies communication projects handling and corporate branding. Campaigned for almost every business sector: automotive, airlines, sports, entertainment, politics, pharmaceutical, toiletries, mobile communication, tobacco, spirits, high technology, energy, social & public, non profit. Various awards achieved, including two Cannes Lions. Result oriented and people focused. Started as a rock musician in a bar band.
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