Alessandro Balbiano
Regional Sales Director, Emea @Applause
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WORK HISTORY
Regional Sales Director, Emea @Applause
Berlin, DE
Executive responsibility for EMEA sales operations (excluding DACH), driving revenue growth, forecasting accuracy, and execution across multiple regions.Lead and develop 8 Account Executives, supported by 5 SDRs, with full ownership of performance management and career progression.Equip sales teams with ROI calculations, objection-handling frameworks, structured and data-driven sales processes, and deep industry expertise to win complex enterprise deals.Collaborate cross-functionally with Product, Marketing, Solutions Engineering, and Partnerships to ensure alignment on go-to-market priorities and customer outcomes.
EDUCATION
Politecnico di Torino
BA, Industrial Design
ESCP Business School
Master, Business
Loughborough University
Master of Science (M.Sc.), Ergonomics
SKILLS
ABOUT ALESSANDRO BALBIANO
B2B SaaS sales leader with 13+ years of experience building and scaling go-to-market organizations across EMEA.I currently lead regional enterprise sales, owning performance through quota-carrying teams and cross-functional alignment across Sales, Solution Engineering, and Customer Success.Previously, I rebuilt and scaled Southern Europe into a ~€10M ARR region, bringing it to parity with established markets such as DACH and Northern Europe.
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