Alessandro Zissis Bernacchi
Director of Venue @Ac Milan
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WORK HISTORY
Director of Venue @Ac Milan
Milan, IT
Scope: End-to-end revenue leadership across ticketing (including dynamic pricing), premium & hospitality, and ancillary lines — with full P&L accountability, KPI governance, and board-level reporting. Responsible for cross-functional commercial and operations teams.Highlights:• Led a multi-revenue transformation delivering over +140% total revenue growth across multiple seasons, repositioning the venue as a year-round destination.• Built a Premium & Hospitality platform evolving from a single product into 30+ offerings across Corporate, Leisure Experiences and HNWI segments — covering segmentation, pricing, packaging and service design.• Directed the ticketing transformation: introduced dynamic pricing, yield and inventory strategies, and digital-first sales models to maximise occupancy and per-capita uplift.• Designed and scaled ancillary revenue streams — fast-track access, ticket insurance, integrated parking, enhanced F&B — generating double-digit per-capita growth.• Led a large-scale F&B RFP, selecting a top-tier vendor and introducing SLA-based governance, margin optimisation and risk control.• Instituted KPI cadence and dashboards (weekly/monthly) for ownership and C-suite, driving board-facing reporting and stakeholder alignment.• Co-led the new stadium project’s commercial model and P&L scenarios, premium product strategy, bowl design inputs and non-matchday business development.• Developed the “destination beyond matchday” roadmap: fan-centric HQ experiences, museum and tour enhancements, and experiential touchpoints.• Built, mentored and reorganised cross-functional teams, driving performance management and talent growth.
EDUCATION
The London School of Economics and Political Science (LSE)
Master of Business Administration - MBA Essentials
Cornell University
Hospitality Management, Revenue Analytics & Strategic Sales
Università di Pisa
Bachelor of Arts (BA) in History
ABOUT ALESSANDRO ZISSIS BERNACCHI
Senior stadium & venue executive with end-to-end revenue responsibility across ticketing, premium & hospitality and ancillary lines. I combine P&L leadership, product innovation and data-driven execution to turn iconic venues into year-round destinations.Currently Venue Commercial Director at a top European club, I lead the multi-revenue transformation of a 75k-seat stadium:• Built a premium platform evolving from a single product into 30+ offerings (corporate, leisure, HNWI).• Led the ticketing transformation, introducing dynamic pricing and digital-first sales to maximize yield and occupancy.• Launched ancillary revenues (fast-track access, ticket insurance, integrated parking solutions, enhanced F&B) delivering double-digit per-capita uplifts.• Established KPI governance and transparent dashboards for ownership and board alignment.• Contributed to the new stadium commercial model (P&L scenarios, premium segmentation, bowl design) and the future “One-Basket” ecosystem integrating ticketing, retail and experiences.Earlier roles in hospitality and themed entertainment (hotel/destination openings, go-to-market leadership) give me a cross-industry lens on guest experience, scalability and operational excellence.
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