Alessandro Serafin

Sales Manager Stefanel @OVS S.p.A.

Mestre, IT

Develop commercial activities in order to consolidate and increase company turnover in different business networks: Direct, Corner, Franchising, Wholesale. Work out Business Plan and Strategies for medium and long-term. Define commercial conditions for different partners and create long-lasting relationships with franchisers, agents and distributors. Manage and Control Direct shop Network assigning KPI’s target to the sales staff, planning the right merchandising, Pop Materials and implementing the Commercial Calendar to achieve the results. Control, decrease and balance the store cost in order to guarantee the EBITDA Store. Analyze and identify new market opportunities in terms of location, partner and countries. Define Windows, Visual merchandising, Focal Point and all communication in stores.

Università Ca' Foscari di Venezia

Statistica e Sistemi informativi aziendali