Alessandro Schincaglia

Senior Digital Marketing Strategist Google Ads Project Teleperformance @Google

Barcelona, ES

Manage a portfolio of high-value Google Ads clients, ensuring their satisfaction and retention (over € 1M /monthly in advertising budgets)- Develop and execute account plans and strategies that meet client business objectives and align with Google\'s advertising solutions- Collaborate with cross-functional teams, including sales, technical solutions center, and other departments, to drive revenue growth and identify upsell and cross-sell opportunities- Monitor and analyze key account metrics, such as click-through rates, conversion rates, CPC, CPA, ROAS, ROI and develop action plans to address any issues or opportunities for improvement- Conduct regular account reviews with clients to discuss performance, identify areas for improvement, and showcase new products or services- Provide strategic guidance and recommendations to help clients achieve their advertising goals- Negotiate contracts and pricing, and manage the account renewal process- Stay up-to-date on industry trends and best practices, and share insights and thought leadership with clients to help them stay competitive- Attend industry events and conferences to network with clients and stay informed of new trends and innovations