Alessandro Santoro
Content Marketing Manager | Multi-channel Campaigns, Video & Webinars | Storytelling for Growth at Scale
- Role
- Showrunner at Double Elvis Productions
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alessandro Santoro
I’m a content marketing manager and strategist who specializes in turning multifaceted programs into clear, engaging stories across video, email, social, and live training.At Compass, I own content strategy for the national Coaching at Compass team, reaching agents with campaigns that support company initiatives like the 3-Phased Marketing Strategy and Compass ONE. I plan and produce short-form video and video case studies with our CEO, senior leaders, and top agents, manage a weekly webinar series that draws 400–700 live attendees per session, and lead content for our Coaching at Compass newsletter, The Coaching Insider, distributed to subscribers weekly.I also built the Coaching at Compass Instagram presence from the ground up, growing it to 2.8K+ followers and 20–30K views per month with agent training and testimonial content.Before Compass, I spent 5+ years in episodic documentary TV and podcast production. That background taught me how to research deeply, shape narratives, and make content people actually want to watch. Now I use those same storytelling muscles in a more focused way: supporting business goals, driving product adoption, and building ongoing engagement that drives action with the audiences I serve.
Experience
Showrunner
Sep 2023 — Present · Brooklyn, NY, US
Showrunner for \"Musicland Stories\", a weekly children\'s adventure story podcast by Starglow Media and Double Elvis-Conceptualized creative vision for series before production began-Hiring and managing a staff of writers, composers, mixers, and voice actors-Providing editorial notes on every episode across all facets of the production-Producing and managing year-long production schedule using Monday.com platform-Leading client meetings and facilitating weekly communication with studio Starglow Media
Education
American University
Film and Media Arts; Marketing
2010 — 2014
Skills
- Video Editing
- Indesign
- Blogging
- Photoshop
- Wordpress
- Final Cut Pro
- Photography
- Film
- Video Production
- Event Planning
- Copy Editing
- Public Relations
- Social Media Marketing
- Cinematography
- Editing
- Film Production
- Social Media
- Microsoft Word
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