Alessandro Misseri
Marketing Manager Italy & Malta @Qatar Airways
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WORK HISTORY
Marketing Manager Italy & Malta @Qatar Airways
Roma, IT
Conducting all marketing activities in both the Italian and Maltese markets, where I am involved in opening new routes and establishing relationships with airport stakeholders and local institutions.• Fully involved in the opening of Venice, Pisa and Malta routes, raised brand awareness among partners and end consumers. • Prepare and implement marketing plan for the financial year in accordance to the company objec-tives and targets and report directly to Regional Manager.• Ensure brand presence in Italy and maximum exposure of the brand at events and sponsorships to end consumers. • Support the sales team on workshops ensuring the correct exposure of airline during the event.• Represent Qatar Airways in Trade Fairs/ Promotions.• Support the promo actions with the trade (in liaison with the sales team) ensuring good partner-ship with key agents identifying the destinations / targets that need development and additional support from marketing. • Manage and control the Marketing budget.• Supervise the PR agency and all communications released to the media making sure the brand is always present in the key media with the right exposure • Communicate and Promote FFP program ensuring loyalty and new enrolments.• Plan year coverage of Qatar Airways on the local media with local news and interviews to Area Manager.• Design and manage online marketing activities to increase revenue on local website.• Supervise and manage the local website, create content for special promotions.• Develop and implement initiatives to increase revenue with innovative and disruptive actions.• Consider local sponsorships and partnerships in line with the company vision and culture.
EDUCATION
International Air Transport Association IATA
Corso di specializzazione , IATA AIRLINE MARKETING ADVANCED
Business Administrator and Foreign Language Expert
High School Diploma, Economia aziendale/manageriale
Harvard Business School Online
Marketing Simulation: Managing Segments and Customers
HubSpot Academy
Digital Advertising
SKILLS
ABOUT ALESSANDRO MISSERI
Multi years experience in the travel and airline industry with airline marketing specialization. Directly responsible to handle multi million dollars budget to develop yearly marketing plan to support offline and online B2c and B2b campaigns. Extensive experience in developing partnerships and co-marketing initiatives with other brands for common strategies. Responsible for launching new markets by building from brand awareness to consideration and usage. Working closely with PR agencies to develop local media engagement and activate global sponsorships. Passion and capability to organize high level local and international events in cooperation with the events team.
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