Alessandro Malfa
Head of Sales @Severin
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WORK HISTORY
Head of Sales @Severin
Milan, IT
As Head of Sales, I lead the development and market expansion of the SEVERIN brand in Italy, designing and executing a comprehensive multi-channel sales strategy to support sustainable, long-term growth.My role focuses on building strategic partnerships, driving market analysis, and identifying new business opportunities, while shaping tailored marketing and assortment strategies. By ensuring a consistent and engaging brand experience across all channels, I lay the foundation for future expansion and strengthened market positioning.
EDUCATION
Università Bocconi
Master of Science (M.S.), Marketing/Marketing Management, General
SDA Bocconi
Executive MBA, EMBA
Estonian Business School
Master of Science (M.S.), Marketing/Marketing Management, General
Università Bocconi
Bachelor's degree, Business Administration and Management, General
SKILLS
ABOUT ALESSANDRO MALFA
I believe that sustainable growth arises from the intersection of strategic vision, deep customer understanding, and the ability to anticipate change. Over more than a decade in the consumer electronics industry, I have led the commercial development of international brands, supporting their expansion and strengthening long-term relationships with clients, partners, and key stakeholders.Today, as Head of Sales, I bring an entrepreneurial mindset focused on innovation, business transformation, and the creation of tangible value. My experience is built on customer centricity, delivering complex objectives, and translating strategy into measurable results.Intellectual curiosity, a systemic perspective, and a change agent mindset guide every decision I make. For me, it’s not just about driving revenue — it’s about building meaningful connections between brands and markets, contributing to the growth of the entire ecosystem, and creating the conditions for sustainable competitive advantage.
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