Alessandro Basile

About Alessandro Basile

Brand & Growth Marketing Leader scaling premium consumer brands across spirits, beverage, and CPG categories, driving profitable growth and P&L performance across U.S. and international markets.I combine brand strategy, innovation, and 360° marketing campaigns with strong commercial execution - aligning pricing, route-to-market, distributor strategy, and omnichannel activation to drive sustainable revenue and volume growth. I lead portfolio and category strategy with direct accountability for revenue growth, margin expansion, and market expansion across complex distribution environments.I build distinctive brand platforms and storytelling that translate into commercially disciplined growth - ensuring cultural relevance while delivering measurable business impact across channels. My background spans:• U.S. market leadership (distributor, trade, retail, on/off-premise)• Global brand development and go-to-market execution• Product innovation & new SKU launches• Consumer insights & data-driven decision-making• Cross-functional leadership across sales, operations, finance, and agency partnersI have worked in both large corporate environments (managing complex portfolios and long-term roadmaps) and entrepreneurial brand-building contexts, where agility, ownership, and hands-on execution are essential.Bilingual (Italian/English), Master in Business Administration, and recently certified in Artificial Intelligence in Marketing (Darden School of Business), I am passionate about building brands that translate strong storytelling into commercial performance.I thrive in environments where creativity meets accountability - and where brand vision must translate into profitable growth.

Experience

1. Vice President Global Marketing

   Sagamore Spirit

   Oct 2023 — Present

   Led the evolution of Sagamore Spirit’s brand positioning, developing the “Ultimate Expression of Rye” platform and aligning storytelling, packaging architecture, and activation to strengthen premium perception and accelerate brand momentum across markets.• Led global go-to-market and commercial strategy across U.S. and international markets, aligning portfolio architecture, pricing discipline, distribution expansion, and channel prioritization to drive sustained revenue growth and market expansion.• Held brand-level P&L accountability and served on the executive leadership team, contributing to strategic planning, investment decisions, and long-term growth priorities.• Leveraged consumer insights, cultural trends, and sell-out analytics to inform portfolio decisions, innovation priorities, and go-to-market strategies, balancing creativity with measurable commercial impact.• Directed integrated 360° campaigns across OOH, digital, trade, social, experiential, and on/off-premise channels, strengthening distributor engagement and retail performance.• Led innovation pipeline and SKU strategy, launching new expressions and limited releases aligned with premium category growth and evolving consumer preferences.• Integrated direct-to-consumer and experiential initiatives within the broader brand ecosystem, leveraging CRM and on-site engagement to deepen loyalty and long-term brand value.

Education

• Università Cattolica del Sacro Cuore

  Bachelor's degree

• Università Cattolica del Sacro Cuore

  Master's degree

• University of Virginia Darden School of Business

  Certification