Alessandro A.

Senior Seo Specialist & Web Analytics @Mashfrog Group

Roma, IT

SEO Manager for several high-profile national and international projects, including e-commerce platforms built with PrestaShop, WooCommerce, Magento, Shopify, and Single-Page Applications- Market and competitor analysis to define the most effective keyword research strategy- Management and strategic planning of content and link-building campaigns- Development of technical documentation to support platform-specific modifications- Client account management, monthly reporting, and in-depth web analytics focused on organic channel KPIs- Experience across various industries, with a strong technical SEO profile and solid front-end development skills- Extensive knowledge of Google Analytics & Tag Manager (individual qualification)- Definition of dedicated measurement plans for tracking sales funnels- Traffic analysis, web analytics, and evaluation of key acquisition channels- Expertise in data collection methods via JavaScript (gtag), DataLayer (GTM), server-side tracking, and custom cookie creation- Conversion Rate Optimization (CRO) to identify obstacles within the sales funnel- Creation of custom dashboards in Looker Studio to visualize funnels and identify optimization opportunities- Working knowledge of BigQuery.

Università degli Studi di Napoli Federico II

Laurea in Scienze della Produzione Animale, Facoltà di Medicina veterinaria