Alessandra Costantini

Marketing & Account Manager @Schmidt Bros. Cutlery

New York, NY, US

Designed and implemented targeted email flows, campaigns, and segmentation strategies- Developed innovative customer engagement initiatives to boost retention, including exclusive cooking classes and quarterly ‘surprise and delight’ programs- Launched the company’s inaugural influencer marketing program, driving incremental sales growth and amplifying awareness for new product launches- Led a comprehensive digital marketing strategy, achieving a 20% growth in social media followers and enhancing overall brand presence- Managed accounts comprising 75% of company revenue, successfully onboarding four major big-box retailers to expand market research- Boosted sales through expertly curated assortments, in-depth sales analysis, strategic promotional planning, and strong client relationship management- Orchestrated cross-functional project management efforts, overseeing go-to-market calendars, customer success strategies, and collaborative brand partnerships

Bucknell University

Bachelor of Arts - BA, Psychology