Alli Cahill

Founder & Owner @Swatch Perfect

Nottingham, GB

In 2017 I launched my own business alongside working a full time job. Since then, Swatch Perfect has grown into a recognisable and well-loved brand in the makeup community, synonymous with swatch stencils – we’ve now processed over 2500 orders and boast over unique website visitors every month, with followers on social media. Clients include bloggers and makeup enthusiasts in over 25 countries, as well as large and small brands including Revolution Beauty, Zoeva, Art Deco, Rodial, Sleek, Colourpop, Spectrum Collections, Birchbox, P Louise, Make Up Academy, Peaches Makeup, Certifeye, and more - and all this with no ad spend.Key achievements:Built the first business in this niche across the UK & Europe, which remains the most high-profile supplier of this product in the industryCreated the brand concept, corporate identity, and manufacturing process from the ground upBuilt and continue to maintain the website on e-commerce platform Shopify, reaching 1st organic Google result for Swatch Stencils and Makeup Swatch Stencils, despite no formal web design, SEO or e-commerce experienceGenerated turnover of £15k in first full year of trading (business is entirely self-funded)Grew an organic social media following of over 15k across Instagram, Facebook and Twitter, as well as a list of over 700 email subscribersResponsibilities include:Design and development of new products and arranging internal and external manufacturingCopywriting for product listings, social media posts, packaging, email marketing and websiteDesign and sourcing of product packaging and branded shipping materialsPlan and execute campaigns through social media and email marketingProduct photography, videography and editing - including product demonstrationsDevelop and implement the marketing strategy (B2B and B2C)Influencer marketing and outreach, in addition to offering custom design services to brands

Vandyke Upper School, Bedfordshire

High School

Sheffield Hallam University

Master of Arts (MA)