Alessandra Ashcar MacHado
Country Implementation Leader @IKEA
Signup · Get unlimited contacts
WORK HISTORY
Country Implementation Leader @IKEA
Leading the implementation and launch of Rewards from IKEA Family for IKEA New Zealand. Global project rolled out in several countries, transforming the way we reward our loyalty members across the world.
EDUCATION
ILSC - SYDNEY
Diploma of Marketing, International Business
Pontifícia Universidade Católica de Campinas
Degree in Advertising , Marketing
Universidade São Francisco
Master Business Administration, Project Management
SKILLS
ABOUT ALESSANDRA ASHCAR MACHADO
Marketer with over 15 years’ experience, with passion in understanding customers\' pain points and desires, solving problems, and driving business growth. I enjoy the challenge of coordinating complex projects, creating strategical and operational foundations that perform. I have a natural interest in the \"engine room\" of marketing, including automated workflows, and data-driven customer lifecycles. MBA-qualified in Project Management with a focus on delivery. I enjoy the discipline of keeping projects on track, working cross-functionally with different stakeholders and managing expectations across different business areas. Most recently, I’ve been part of the team leading the IKEA New Zealand market entry. A rewarding project where I focused on building the loyalty infrastructure and strategy from the ground up. Through cross-functional collaboration, we surpassed our member acquisition targets by 32% well ahead of the opening schedule.Always happy to have a chat about Loyalty, Marketing Operations, CRM migrations, or Project Delivery.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.