Alessandra Sozio

About Alessandra Sozio

I am a highly experienced and passionate Creative Performance Strategist with a proven track record of leading successful ad campaigns and achieving quantifiable results. I demonstrate an ability to drive performance through effective creative strategy and possess an analytical mindset for interpreting data, drawing actionable insights, and making data-driven decisions. I have a strong understanding of consumer behavior, market trends, and creative strategies that generate engagement and conversions. I have project management skills and an ability to manage multiple projects, meet deadlines, and adapt to shifting priorities. I am equally committed to ensure all creative aligns with core brand guidelines. I am proficient in utilizing marketing tools, data analytics platforms, and creative software to optimize performance. I am motivated by authentic teamwork and a desire to learn and grow.Specialties: Digital Advertising & Marketing - Creative Strategy - Growth Planning - Creative Conception - Client Management - Project Management - Studio Director - Event Production - Presentation Design - Influencer Relations & Partnerships - Content Creation - Videography - Editing - Communications - Journalism

Experience

1. Senior Manager, Ad Creative & Performance Strategy

   TubeScience

   Jun 2020 — Present · Los Angeles, CA, US

   TubeScience is the leading producer of conversion-optimized video, helping clients scale across every major digital platform like Facebook, Instagram, TikTok, YouTube, Snapchat, Twitter, Reddit, Pinterest. Responsible for creatively designing digital video ads that are guaranteed to convert and scale clients. Clients include: Noom, Truebill, Birddogs, True Classic, Prose, Ruggable, Fabletics, SavageX, Weight Watchers, Capital One Shopping, Lively, Dr. Squatch, Calm, Dollar Shave Club, and more.Contribute to all stages of the creative process, working with media analysts and strategists to execute the most effective ads on each platform. This involves using data, market research, and social trends to guide the creative process. Also, leverage testing and analysis to make adjustments for reacting to users in real-time, enabling clients to improve their brand health and marketing ROI.Own account creative and weekly delivery cadence of performance-driven video ads for several clients across multiple verticals — from fintech, apparel, gaming, beauty, health, etc. — each spending $100K-1M+ per month on conversion-optimized campaigns.In 2021, I drove over ~$12M in ad spend & ~$1.5M in revenue on creative ads I ideated, strategized, wrote and produced. In addition, my top performing ads were ones where I acted as talent and both self-directed and shot the content. Responsible for managing, training and growing a team of creative producers, editors, content creators and talent producers. Training includes performance monitoring, analytics breakdowns, sales and testing structures, creative ideation, and more.

Education

• Milton Academy

  H.S. Diploma

• Temple University Rome

  Continuation of undergraduate studies during semester abroad term in Rome, Italy.

• UCLA

  General Business Studies with Concentration in Marketing

  2011 — 2012

• Bowdoin College

  B.A., Sociology, Italian

Skills

• Video Production
• Documentaries
• Television
• Blogging
• Producing
• Screenwriting
• Editing
• Publishing
• Facebook
• Final Cut Pro
• Editorial
• Social Media
• Online Advertising
• Video Editing
• Storytelling
• Social Media Marketing
• Integrated Marketing
• New Media