Alessandra Pinho

About Alessandra Pinho

Head of Brand Strategy with 20+ years of experience (+10 years in NYC) building and leading diverse, cross-functional teams to deliver integrated marketing solutions on branding, positioning, brand stewardship, and advertising campaign development. Diverse client list includes luxury automotive (Lincoln Motors Co, MINI Cooper, Pirelli), premium spirit brands (Pernod Ricard, Diageo, LVMH), financial services (J. P. Morgan Chase, EWS/Paze, TradeStation, Ally), travel (Japan Airlines, Air Canada, Chase Travel), SaaS (Salesforce), beauty (Botox Cosmetics, Neutrogena, L’Oréal Garnier, Revlon, Wella), attractions (The Bronx Zoo), health & wellness (Sanofi Allegra, WW), DTC startups (SunBasket, Tandem, KinectAir), agricultural science (Corteva), and global CPG companies (Kraft/Modelez, InBev, Unilever, Heineken, J&J, P&G).Experience spans Consumer Behavior, Market Research, Branding, Positioning, Advertising, Comms Strategy, Digital, Social, and Experiential Marketing, including the development of GTM plans and Engagement Strategies integrating Full-Funnel Multichannel Plans and Brand Experiences. Passionate about culture and research, has expertise in designing and leading studies to uncover actionable, human-centric insights, with previous experience as a management consultant at KPMG. Proven track record of fostering a collaborative culture through strong partnerships with internal stakeholders and external partners, ensuring integration and delivery of work aligned with the business goals and organizational values.

Experience

1. Senior Vice President Strategy

   Big Spaceship

   Apr 2023 — Present · New York, NY, US

   Head of Strategy, directing full-time and freelance team members to develop and execute comprehensive marketing and advertising strategies. Oversees all agency projects spanning brand and product positioning, strategic platforms, full-funnel and cross-channel creative campaigns, comms planning, messaging frameworks, journey mapping, social content plans (organic, paid, creators). Clients include Botox Cosmetics, Zynga Games, EWS (Paze), multiple J. P. Morgan Chase lines of business (Freedom, Sapphire, Ink, US Open, Sports & Entertainment, Events & Experiences, Shopping & Offers, Chase Travel, Auto), and new business pitches.

Education

• NYU School of Professional Studies

  Advanced Diploma, Digital Marketing

  2017 — 2018

• MiniMBA

  Mini MBA in Marketing, Marketing

• Amana-Key

  Programa de Gestão Empreendedora (PGE)

  1999 — 2002

• FGV - Fundação Getulio Vargas

  Bachelor in Management, Business Administration and Management, General

  1999 — 2002

• Texas McCombs School of Business

  Global Business Program, International Marketing and Negotiation

  2001 — 2001

• Colégio Assunção

  High School/Secondary Diplomas and Certificates

  1995 — 2001

• École Secondaire Pierre Laporte

  High School/Secondary Diplomas and Certificates

  1993 — 1995

Skills

• Brand Management
• Marketing Strategy
• Consumer Behaviour
• Social Media Marketing
• Strategic Analysis
• Integrated Marketing
• Cultural Awareness
• Direct Marketing
• Strategic Communications
• Marketing Research
• Event Planning
• Negotiation
• Marketing Management
• Market Analysis
• Strategy
• Market Planning
• Digital Marketing
• Relationship Marketing
• Team Leadership
• Outdoor Advertising
• Interactive Marketing
• Online Advertising
• Analysis
• Communications Planning
• Interactive Advertising
• Online Marketing
• Team Management
• Mobile Marketing
• Digital Strategy
• Cross-Cultural Teams
• Public Relations
• Business Strategy
• Market Research
• Digital Media
• Global Strategy
• Brand Architecture
• Strategic Planning
• Activations
• Advertising
• Branding Experience