Alessandra Magrath
Global Head of Insights for Vapour (New Categories) @BAT
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WORK HISTORY
Global Head of Insights for Vapour (New Categories) @BAT
Responsible for leading the global Insights & Foresights agenda for a category undergoing significant transformation. Partnering cross-functionally to embed consumer-centricity in strategic decision-making, with a focus on long-term value creation.
EDUCATION
Fundação Dom Cabral
MBA, Negocios
Northwestern University - Kellogg School of Management
Executive Education, Digital Marketing Strategies
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor’s Degree in Business
Ibmec
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT ALESSANDRA MAGRATH
Senior global leader with over 20 years of cross-cultural experience across the UK, Brazil, Chile, and Argentina. Strong background in Marketing & Sales, Consumer Trends & Insights, and Marketing Strategy & Planning. Known for navigating complex, fast paced environments, driving enterprise alignment, and shaping strategy through consumer centric decision making. Proven track record of leading high performing teams, influencing senior stakeholders, and accelerating business transformation.Core SkillsStrategic & Functional Expertise• Marketing Strategy & Planning• Pricing & Revenue Growth Management• Consumer Insights & Market Research• Competitive Intelligence• Business AnalyticsLeadership & Collaboration• Cross-functional & cross-cultural leadership• Senior stakeholder alignment• Decision-making in fast-paced environments• Talent development & team motivation• Critical thinking & strategic & SOCIAL IMPACTActively promote gender diversity and inclusion within the organisation. Engaged in voluntary work supporting female leadership, community development, and inclusive culture.
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