Alessandra Silloway

Direct Marketing Associate @Non Profit Organization

Boston, MA, US

Work with the design team to ensure that all assets are current and up to date. Collaborate with consultants to develop mail appeal concepts. Steward, review and approve mailplans, art and set-ups of direct mail copy. Provide input on direct mail testing and tactics. Complete surveys and information gathering projects that help build positive brand awareness. Maintain the relationship between our mail house to ensure that direct mail is processed on schedule. Maintain the relationships with vendors to ensure that inventory is always present and available. Collaborate with Legacy Giving stakeholders in the development of a comprehensive, multichannel marketing and stewardship strategy and program. Act as the main point of contact for Legacy Giving efforts. Manage state registration and reporting requirements for telemarketing vendors.

Scuola Lorenzo de' Medici

Bachelor of Arts, International Relations

Saint Anselm College

Bachelor of Arts, International Relations, Spanish